Reflex and H&M have had a long collaboration history, many different projects together. The analysis from the initial meetings was that the new office should reflect the "New way of working", which is one of the building blocks of H&M IT's vision.

Together, Reflex and H&M created an activity-based workplace that promotes an agile way of working in combination with H&M's vision: - A great place to work, - Decrease energy consumption, - Efficiency work place, - New way of working.

In addition to the new way of working, the space also reflects the brand and it feels like coming to H&M and H&M IT, where smart technology is the focus and where sustainability is a common thread in terms of furniture choice, sustainable working environment and open collaboration with clear workplaces.