"Many of our clients feel that the community and learning culture that is naturally created when people meet in person is missing. "

The pandemic was the decisive factor that forced us to re-evaluate our view of modern office work. Suddenly, we were working wherever we wanted, with digital tools as a natural part of our daily lives. Increased digital communication became necessary, and more outreach leadership was required to keep organizations together remotely. At the same time, work-life balance improved for many.

Several employee surveys for office workers showed that working from home was often preferable to focused work and digital meetings. Especially in tech and gaming, many employees moved their equipment and work furniture home - and didn't want to come back to the office.

But we are now seeing the consequences of too much remote working, also from a business perspective. Many of our clients feel that the sense of community and learning culture that is naturally created when people meet in person is missing. Creativity is reduced, and projects develop more slowly, leading to lower productivity and reduced revenue. It has become unsustainable and there is confusion about the way forward.

How should you think about it?

So, what is the right way forward? Should you give up your office space or force your employees back into the office? We believe it's about finding a balance between several important factors.

Attracting the best talent requires employers to offer a workplace that is not only functional but also inspiring. The office must become a magnet - a place that attracts learning, knowledge sharing, socializing and well-being.

Create an office with appeal

1. Hybrid working
   Continue to offer the possibility of hybrid working. Find out what level of teleworking is reasonable for your business and adapt both working practices and management accordingly. Focus on interaction rather than presence. Combine this with the right premises and you will create a magnetic work environment.
   
   
2. Location
   Location remains a decisive factor for many. A workplace in a good location, close to transport and services, and in attractive and safe areas, is important. By carefully assessing needs and requirements, we can help our clients find space-optimized premises that allow them to search in central, attractive locations - without going over budget.
   
   
3. Sizing
   Focus on the office as a meeting place and social heart. Creating a workplace that works both for focused work and for social gatherings - without leaving unnecessary spaces empty - requires careful prioritization. It's a delicate balance, but offering space even during peak hours requires prioritization depending on the business. It is not the same for everyone.
   
   
4. Sustainability from all perspectives
   Today, it is a given that work environments should support well-being and long-term quality. Employees want to feel connected to the company's values and appreciate that their well-being is a priority. This means that corporate brands and values need to be reflected in the premises, where the right design, ergonomics, lighting, acoustics and an inclusive environment are crucial. This should be done from a circular perspective - a sustainability that is a hygiene factor for top companies today.

In short, it's about developing both working methods and premises for your specific needs. Reform takes a holistic approach and supports you throughout the process, from start to finish!